As Content Marketing Institute’s Ann Gynn pointed out: “If your brand has never used humor or the element of surprise in its content, April 1 is not the time to start.”. But we got way too excited when some of our developers spotted a Captain Marvel pager on sale for 1 cent via ThinkGeek. Are you in the middle of a serious campaign that you’ve been planning for months? Or a good one if you’re not a Patriots fan. Well, in this blog, we have rolled up a few popular brands and their ideas for you. But … You should never trust anyone on April Fools’ Day, let alone anything you see on the internet. by Sorav Jain | Mar 18, 2021 | Digital Marketing Tips | 0 comments. An increasing number of businesses want to get on the April Fools’ day fun, but the attempts normally look a lot like this: (And yes, this meme is still relevant and furthers our case in this situation. April Fools' Day took a hit in 2020 when the coronavirus pandemic started, and most companies canceled their annual prank posts. Here are some brands that aced April Fools’ Day 2019, along with a few that didn’t quite make the cut. Today is April 1st, one of the worst days on the internet every year. © 2021 DigitalUs. The first question was about black bears. Why would anyone want leash control technology in case their pupper got carried away? Life has many surprises rolled up for you. “So, this April Fool’s Day, raise a toast with MTV and have a laugh for being the fools we never intended to be,” reads its caption. April fool’s day is an annual celebration where people fool each other and pull pranks. Today is April fool day, don’t believe anyone but believe us. But regardless of your reaction, these brands are making you think of them and their offering. Geo-Targeted Hashtags with Your April Fools’ Day Hashtags. Doing so could result in damage to your own brand image. They offered the iconic Snake game on Google Maps (killing our office productivity by at least 24%) and joked about a screen cleaner being hidden in its Files app. The Best Big Brand April Fools’ Day Pranks Blog The Best Big Brand April Fools’ Day Pranks Thanks to more big brands having in-house creative teams and close working relationships with agencies, coupled with the ease of distribution with social, each year we’re seeing April Fools pranks becoming more and more popular amongst businesses. Or saying one thing even though we toooooootally meant something else?”. Green Giant / Velveeta. Be a fool to someone who wants to fool you. There’s always next year. Facebook fun. All rights reserved worldwide. The announcement caused us to search at least 5 different news sites, scour the Impossible Foods company web page, and scroll through 4 hours of social media responses: Whoever created this never needs to own a dog. In April Fool’s Day, you can pretend that you are launching a crazy product or service. Maxis called out foodies six years ago with a video … These Food Brands Fooled Us With Their April Fools' Day Jokes If you are a local business, brand, or service provider, it is not of great benefit to have 1,000 likes from people who can’t convert to customers. She wrote on LinkedIn: Humor can be really difficult for a brand to nail. A pril 1st always rolls around and like clockwork I always get excited about one or two things food brands have announced whether it's a limited edition milkshake or some sort of clothing item. We have got some exciting discounts for you on this April fool day. 2. But on a single day in April, many brands suspend those trust-building efforts and throw them out the window by publishing content deliberately meant to fool (or worse, make fools of) their audiences. Pagers aren’t worth more than pennies now, and they weren’t super useful back then. April Fool’s Day has presented brands with the opportunities to humanise themselves a little, with even the most serious businesses taking part to show off their sense of humour. Hello April, please don’t fool me. What monster plays the most April Fools jokes? As 1st April is seen as the fun day and pranks are taken lightly by users, brands never fail to surprise with their creativity. Little Spoon, the baby food brand, offers the most gourmet menu on April Fools’ day, consisting of babyblends enriched with such ingredients as saffron⁣, white truffle, specialty morel mushrooms, fermented gooseberries, juniper oil⁣, dry smoked wasabi root … Today’s April 1 surprise gave us some, um, funkadelic covers to popular songs. Yahoo! For the rest of the day, the internet will be filled with an unending parade of dumb PR stunts, fake products, lie-filled press releases, and just plain unfunny jokes that have been filtered through layers and layers of corporate branding teams as to be unrecognizable as humor by normal humans. With its nature, pranks and hoaxes, April Fools stimulates creativity also in the world of brands and advertising, and that can be seen in numerous fake advertising campaigns, fake products, fake collaborations and much, much more. Here are some brands that aced April Fools’ Day 2019, along with a few that didn’t quite make the cut. But on a single day in April, many brands suspend those trust-building efforts and throw them out the window by publishing content deliberately meant to fool (or worse, make fools of) their audiences. And — much like the Super Bowl — marketing agencies staying out of the festivities will write cheesy lists of their favorite April Fools’ Day pranks, gags, and gifs for the next week. By. April Fool’s Day pranks are supposed to be creative, relevant, and, most importantly, harmless. It’s April fool sales day. Don’t fret. Google crushed this year’s April Fools’ Day, but that’s par for the course at this point. Think about your audience. Rightfully so, they’re fresh, they’re fun & when brands do it; can be pretty hilarious too. April 1, 2021, 7:07 PM UTC. Join Free Digital Marketing Certification Course By Sorav Jain Join Now! Have a look at some hilarious creatives brands conceptualized for April Fool’s Day. Of course this is all driven by their PR department and in a bid to out-do one another, it would appear that April Fool’s Day … The disappointment stung (and our copywriter cried only a few tears) when we realized this was a very clever April Fools’ series. How brands should approach April Fools' Day stunts in year two of pandemic. Excited about April fool day? Now, go-ahead and ideate innovatively for your brand. React: The 5 Best (and Worst) April Fools’ Day Pranks by Brands Brandwatch took a look at some of the best and most cringe-worthy April Fools Day Pranks by Brands in 2016. BMW Unloads a Pick-Up Truck. We all love disco hour. Well done, HQ. If you’re not near family, friends, or coworkers this April Fools’ Day, it might be hard to get some practical jokes in. We seem to eagerly anticipate April Fools Day just to see the plethora of pranks people post on social media. Capitalizing on their current Disney snacks merchandise boom, the Disney parks put out a brilliant April Fools’ prank - the Snears. German car company Volkswagen's 2021 April Fool's Prank didn't just miss the mark with humor, but the company rolled it out just a little too early. The company debuted Impossible Burgers—popular vegan-friendly burger substitutes—in the St. Louis area. Required fields are marked *. Remember to think of a hot trend in the market and consider whether you can apply it into your prank. Well, that is how many things work, more like April fools day all day—just kidding. Well, that was to trick you. We’re fans of nerdy things here at the DigitalUs offices. Brands and Businesses that Won April Fools’ Day Google — Google Maps Snakes and Google Screen Cleaner. For the first time in its history, April Fools’ Day in 2020 was a sombre affair. Well, I know you would have been thinking about the surprise that is wrapped up for you at the end. A fool might be wise, but a wise man is a fool. You can take Google and Procter & … We’re not here to ruin the fun! It … Don’t fret. Maxis’s one screen lick away to delicious food. Brands Are Punking Us Again for This Year’s April Fools’ Day After largely sitting out 2020, marketers are back with 4/1 stunts Poop-scented candle, anyone? Later, the person who is pulling pranks reveals the prank by calling out ‘Aprils fools’. Before you … The turkey legs might be a bit of a struggle though, and we don’t think these ears would survive Space Mountain fully loaded. People were most certainly not in the mood. Being an Orlando-based company, how could we miss out on what the castle down the road had in store for April Fools’ Day? If we ranked this list, Burger King’s would reign supreme. These … As I’ve mentioned above and as Ann Glyn reinforced in her CMI article, you shouldn’t gag in on the first of April just for the sakes of it. That time of year when a brand’s token Millennial creatives can be taken down from the shelf and properly used. Google crushed this year’s April Fools’ Day, but that’s par for the course at this point. The first April Fool’s Day brand pranks weren’t that elaborate because they could basically only be fake print advertisements. The Not-So-Great April Fools’ Day Gags Of 2019. They were: 1.  1A, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084, Copy © 2021 All rights reserved | Design & Developed by echoVME Digital. Volkswagen accidentally put out a press release on March 29 announcing that it would be rebranding, labeling its eco-friendly models under the new name " Voltswagen of America ," to put an emphasis on the brand's efforts to make electric and eco-friendly … More of a disappointment than a surprise? Brands know the value of important days like April Fools’ day that help them to connect with their audience more openly. Mr. These Food Brands Fooled Us With Their April Fools' Day Jokes We’ve dodged cringey April Fools’ gags from brands all day. And they’ve made some memorable April Fools’ jokes in previous years. Mall of America This mall in America has introduced specifically designated texting lanes, now you won’t hold up traffic or … It’s a huge sale on this April fool day Be careful dealing with fools. Another tip from Jen? From cauliflower-flavored Peeps to a Velveeta skincare line, this year's April Fools' Day pranks from food brands were … no joke. Today is April Fool’s Day and this is not a joke! 5 brands that bamboozled us on April Fools’ Day. Don’t – make fun of other brands or your customers. While April Fools can be a risky venture for brands, our data showed that engagement on this day in particular was much, much higher than the brands’ average post interactions. Do you forget April Fools’ Day exists prior to April 1 rolling around. There’s always a risk that April Fools’ campaigns could go wrong. April Fools’ Day — A day where e-commerce brands can find success or fall flat. He is also a skilled digital marketing consultant, trainer, author and speaker. ), DigitalUs, Solodev Win Davey Award for Windstar LPG Website, Clutch Names DigitalUs as a Top Web Design Agency in Healthcare, Clutch Highlights DigitalUS as a Leading Digital Marketing Agency in Orlando. I’m moving country, I’ll miss you all – please don’t forget about me! Joke’s on you, Spotify. That’s a horrifying prospect! Unless your brand and company reputation lends itself to these kinds of charades, it’s best to leave it to the others. As religious players of HQ Trivia, our team members were excited to get push notifications for a surprise Monday afternoon game. Realistically, making your dog happy is the driving force for most people; that’s probably why BMW have launched the dDrive dog basket this April Fool’s Day. Don’t try too hard. Any joke will fall flat if it doesn’t resonate with the audience. Before you fall for any new product announcements, check the calendar. This year, on April Fools’ Day, brands have tried yet again to execute pranks. Happy April Fool’s Day. April Fools’ Day however, as tempting as it is to get involved, isn’t for everyone. Well, many brands have rolled up a lot of innovative Facebook and other social media post idea for April’s fool day, and we have wrapped some for you. Green Giant / Velveeta. But nothing destroys brand trust between a consumer and a company like a sudden shift in messaging. Contact us to schedule a comprehensive digital audit and analysis. If BMW is known for anything, it’s certainly not as a truck maker. Sorav Jain is an entrepreneur, and one of India’s top digital marketing and social media marketing experts. Three hundred sixty-four days a year, brands work hard creating content to build and strengthen trust with their audiences. For your pranking pleasure, our social media agency has put together some simple guidelines to follow for executing the perfect brand hoax on social media. 1. Today is April 1st, one of the worst days on the internet every year. There is something fascinating wrapped up at the end of the article of this blog for you. As was the second question. It is April Fool’s Day! CNet’s Mark Serrels wrote a scathing commentary on brand managers’ efforts for April Fools’ Day. They’re just like regular people and certainly aren’t just faceless brands fighting for your eyeballs on the social media battlegrounds. We didn’t know a disco remix to “In My Feels” was what we needed. Spotify is our go-to music streaming service in the office (sorry, Pandora), and the Discover Weekly feature remains one of our favorites for sparing us the same Top 50 each day. And the third. ... Back in 1582, April Fools’ Day was used to mock those who still believed the new year started on April 1. For the first time in its history, April Fools’ Day in 2020 was a sombre affair. Here’s your running list of what worked—and what definitely did not. And the fourth. How brands brought the spirit of April Fool’s Day on social: There were three main trends that we observed in the April Fool’s Day posts. The company never shies away from humor on social media, often blatantly throwing shade at their competitors. Only a fool can make others fool. Has anyone on your marketing team had to Google “how to target millennials” within the last year? From cauliflower-flavored Peeps to a Velveeta skincare line, this year's April Fools' Day pranks from food brands were … no joke. A few questions for your brand before you hit “post” and ruin your already struggling social media presence: If your answer to any of the previous questions was “Yes,” stay away from April Fools’ pranks, jokes, jabs, or generally trying to be funny outside the confines of your office — at least on April 1. If you really want to mess with someone’s day-to-day life in 2021, tampering with their social media is the way to do it. Snears are cup holder ears for your snacks, and as frequent theme park visitors, we kind of wish these weren’t a joke. A post shared by ChuChuTV Nursery Rhymes (@chuchutv), A post shared by McDonald's India (@mcdonalds_india), A post shared by Fully Filmy (@fullyfilmy), A post shared by Poorvika Mobiles (@poorvikamobiles), A post shared by echoVME Chennai (@echovme_). So, really, the best thing to do is to use social media to your advantage. Your email address will not be published. Creating a great April Fools’ post is only the beginning. The game was nothing but un-bear-able puns, bear-related trivia, and a single bear video that became a running gag for the whole game. Ah, April Fools’ Day. In fact, this year I was already fooled three times with emails from food brands about April Fools' day. Expedia. In her LinkedIn post about April Fools’ Day, she said, that companies should ensure their pranks are kept in a positive light and “align with the overall goals and mission of the brand’s messaging.” Don’t try too hard . ... “VWs goal clearly was to create millions of headlines and posts linking its brands to electric cars, and it worked And as an adult, it’s one of the few times in the … April fool’s day is around the corner, and are you looking for ideas to pull a prank on the fellows? If … (Case in point: we wrote about the Avengers and marketing.) 4. April 1, 2021, 7:07 PM UTC. German automaker BMW has put out a real month-long campaign that has an … There’s a fine balance between promoting your brand and using humor to “fool” your audience. Engagement Baits and Contests: POLLS: Nintendo created a poll to get their consumers to pick which character they would want to prank. The tech powerhouse put out not one but TWO pranks. The Patriots QB debuted on Twitter with this: The tweets—and responses from Madden and even Twitter itself—left us deflated. Three hundred sixty-four days a year, brands work hard creating content to build and strengthen trust with their audiences. Do you often avoid posting gifs or memes as responses on social media? Maybe stick with the fun Star Wars wine stoppers? They also promoted a beanbag onesie called All the Right Junk in the Trunk that we now want to replace all desk chairs in the not-so-distant future. While April Fool's Day was once a holiday to pull harmless pranks on your friends and family for a few good laughs, the day has steadily devolved into a new marketing opportunity for brands to try to appeal to consumers in fun and quirky ways.. Well, in this blog, we have rolled up a few popular brands and their ideas for you. ), “But wait, you mean dad jokes on the internet aren’t funny? A fool will never appreciate you if you correct him. Google even continued to … Since most of them are from last year, 2020, there are related to COVID and have innovatively expressed the times of COVID. Hi dear fool, its April fool day sale. I promised that the post will be related to brands, so here we go.
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