To field a competitive car in NASCAR, yearly costs could exceed $20 million. Money aside, to those familiar with the inner-workings of NASCAR, Hamlin will be essential to Jordan and Wallace's quest to dominate the sport. 23 for 23XI Racing, a new NASCAR team co-owned by Michael Jordan and Denny Hamlin, next season. ", Also, Boyle projected top brands would be "first in line to be a sponsor of [Jordan's] team. Hamlin, a three-time Daytona 500 winner and top contender for … Unlike the NBA, Jordan isn't king of this sport and will run up against more experienced and knowledgeable teams. "The timing seemed perfect as NASCAR is evolving and embracing social change," following the death of George Floyd on in May, Jordan said. 23 Toyota for Michael Jordan's 23XI Racing to top Wednesday's Daytona 500 practice session. "Plus, Michael and Bubba can be a powerful voice together, not only in our sport, but also well beyond it.". Give Bubba his best chance to win.". "They've been struggling for about 20 years to expand beyond just Southern white males," said Boyle, also the executive director of SportMetric, a sports marketing and research consultancy firm. Jordan, widely considered to be the greatest basketball player of all time and current owner of the NBA’s Charlotte Hornets, […] The driver was later thought to have been a victim of … He joined forces with Novant Health to promote health equity and address vaccine hesitancy. Wallace, who recently parted ways with Richard Petty Motorsports before joining Jordan, became the face of NASCAR's movement to combat social injustices and helped grow awareness of the sport. "I don't want to be out there to be just another car," said Jordan in an interview with the Charlotte Observer. "I feel like Bubba feels the same, and Denny has definitely done that this year. Powered by BizBudding Inc. INDIANAPOLIS, INDIANA - JULY 05: Bubba Wallace, driver of the #43 World Wide Technology Chevrolet, looks on from the grid prior to the NASCAR Cup Series Big Machine Hand Sanitizer 400 Powered by Big Machine Records at Indianapolis Motor Speedway on July 05, 2020 in Indianapolis, Indiana. On Friday, Hamlin and Wallace … Michael Jordan Bubba Wallace’s first campaign with first-year team 23XI Racing hasn’t quite had the results in its set-sail season that have dazzled on paper. Bubba Wallace, driver of the #43 Victory Junction Chevrolet, waits on the grid prior to the NASCAR Cup Series Pocono Organics 325 in partnership with Rodale Institute at Pocono Raceway on June 27, 2020 in Long Pond, Pennsylvania. 11 car for Joe Gibbs Racing, brings a ton of knowledge and racing expertise. "You saw younger people get interested in golf," Boyle said, referring to PGA Tour's diverse fan growth when Woods dominated the sport. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. The right information and data. A Division of NBCUniversal. Michael Jordan buys spot to form NASCAR team, hires Bubba Wallace The all-time hoops great will bring Bubba Wallace, the sport's only full-time Black driver, on to his team. Bubba Wallace finished 17th in the Daytona 500 as NBA legend Michael Jordan's 23XI team made its Nascar debut. the person said. Michael Jordan Basketball legend Michael Jordan has agreed to purchase a NASCAR Cup Series Charter and Bubba Wallace will be the driver for “His … 1 TE Recruit In 2022 Class Announces Commitment, Cleveland Browns Make Decision On Voluntary Workouts, Surprise Team Makes Appearance On ESPN’s CFB Playoff Projection, Players In New ‘Super League’ Could Face Harsh Punishment, Sports World Reacts To The New ‘Super League’ News, Brian Kelly Reacts To Death Of Longtime Notre Dame Reporter, Golf World Reacts To Stewart Cink’s Win On Sunday, Knicks Fans React To Zion Williamson’s Comment About New York, Erin Andrews Reveals How Tom Brady Acts Off The Field, Trevor Lawrence Has A Message For Jaguars Fans, Video: Collin Morikawa Had Scary Chip Near The Water Today, Zion’s Comment On Playing In New York Is Going Viral, NBA World Reacts To The Kevin Durant Injury News, Longtime NBA Player Says He Wants To Fight Jake Paul, SEC Baseball Coach’s Comment On COVID Is Going Viral. Michael Jordan set to make NASCAR debut with Bubba Wallace at Daytona 500 On Sunday, with Wallace at the wheel, the NBA team owner makes his … NASCAR Cup Series driver Bubba Wallace has been nominated for a People’s Choice Award, joining seven other figures on the “Game Changer of 2020” ballot in the Pop Culture category. Nascar News - Michael Jordan Sends Clear 3-Word Message to Bubba Wallace About What He Thinks of 23XI Racing's 2021 NASCAR Performance - Jordan’s winning mentality is no secret and Wallace knows he will be expected to get wins soon in the NASCAR Cup Series. Sign up for free newsletters and get more CNBC delivered to your inbox. During a roundtable for Fox Sports, Jordan had a pointed response when Wallace pointed out … Jordan details why he’s joining motorsports and a car number. Among the nominees is NBA legend Michael Jordan, who will be Wallace’s team owner in the NASCAR Cup Series next season. When he endorses a product, he's very loyal to that product. Michael Jordan announced he’s joining drivers Bubba Wallace and Denny Hamlin to field a single-car NASCAR team starting in the 2021 season. Michael Jordan … One person familiar with NASCAR's plans who spoke with CNBC said Jordan's new team "checks a lot of boxes" for sponsors looking to align with social change. The sports icon and Charlotte Hornets owner took an equity stake and board position in sports betting company DraftKings and recently became a new team owner in NASCAR. Michael Jordan had been very clear with his expectations when he signed up to form 23XI Racing with Denny Hamlin and Bubba Wallace. But forming a NASCAR team will bring its challenges. Wallace started by receiving the Pfizer vaccine. Wallace was the key figure behind NASCAR's move to ban the confederate flag. 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Basketball legend Michael Jordan has agreed to purchase a NASCAR Cup Series Charter and Bubba Wallace will be the driver for “His Airness” and partner Denny Hamlin when the 2021 NASCAR Cup Series season begins. Michael Jordan announced he's joining drivers Bubba Wallace and Denny Hamlin to field a single-car NASCAR team starting in the 2021 season. "This may increase minority interest in [NASCAR].". Basketball legend Michael Jordan has entered the realm of NASCAR by purchasing a Cup Series charter in partnership with Denny Hamlin. Michael Jordan isn’t holding anything back when speaking about his team’s decision to sign Bubba Wallace for this NASCAR season. Michael Jordan becomes Nascar team owner with Bubba Wallace as driver Bulls legend already owns NBA’s Charlotte Hornets Pair will be high-profile team of Black owner and driver Michael Jordan … That could only help his NASCAR team solicit other sponsorships. Terms of Jordan's purchase and Wallace's multiyear pact were not made available. "When somebody sees somebody like them in a sport, then they start thinking about themselves playing that sport," said Boyle. Bubba Wallace is set to drive the No. Boyle said the yearly costs could even reach $30 million. Got a confidential news tip? Former NBA Chicago Bulls guard Michael Jordon high-fives the crowd during pre-race ceremonies prior to the start of the NASCAR Sprint All-Star Race at Charlotte Motor Speedway on May 22, 2010 in Concord, North Carolina. According to a … Bubba Wallace, driver of the #43 Victory Junction Chevrolet, and NASCAR Hall of Famer and team owner Richard Petty look on after NASCAR drivers pushed Wallace to the front of the grid as a sign of solidarity with the driver prior to the NASCAR Cup Series GEICO 500 at Talladega Superspeedway on June 22, 2020 in Talladega, Alabama. September 30, 2020 10:05 pm Ever since Michael Jordan and Denny Hamlin announced Bubba Wallace as the driver for their new team, they made it clear that the goal, is to win. CHARLOTTE, N.C. — Michael Jordan and Denny Hamlin are starting their own race car team and Bubba Wallace is their driver. Michael Jordan put some pressure on Bubba Wallace and his team ahead of the Daytona 500. NASCAR has suffered steady TV viewership declines over the years and suffered departures of notable drivers including Jeff Gordon and Tony Stewart. "If you know anything about Michael Jordan as a business person, he doesn't just go for the cash grab or go for something that is going to put his name out there," said Boyle. But what stole the show was when driver Bubba Wallace and team co-owner Denny Hamlin unveiled their race car, bearing the number and colors made famous by Hamlin's ownership partner, Michael Jordan. Wallace and his new No. We've got the right people involved. All Rights Reserved. The 6-foot-6 NBA Hall of Famer had a surprised reaction when he met his 5-foot-6 driver. If successful, Boyle said Jordan's impact would also "bring in new sponsors that have not invested in NASCAR" in previous years. Get this delivered to your inbox, and more info about our products and services. But Boyle mentioned Jordan's competitive nature when discussing why funding wouldn't be an issue. “I didn’t know you were this small,” Jordan … Data is a real-time snapshot *Data is delayed at least 15 minutes. What Michael Jordan joining DraftKings means for Nike and the NBA, a marketing professor at Saint Louis University, parted ways with Richard Petty Motorsports. Teams will `` take time, '' said Boyle while Racing with Denny Hamlin and Bubba will... Teams will `` take time, '' said Boyle existence and is by... Jordan, he 's joining drivers Bubba Wallace brings a ton of knowledge and Racing.! The historic deal CNBC delivered to your inbox his expectations when he endorses a product, he him! Can help as building a top car can run $ 400,000 or more the regulations and of... Roger Penske, and Rick Hendrick-led teams will `` take time, '' said Boyle with Hamlin! His expectations when he met his 5-foot-6 driver now, we need to get soon! A full-time Racing team in the 2021 season 's Daytona 500 to recruit crew may... To top Wednesday 's Daytona 500 you invest in? `` purchase of Germain 's. Somebody sees somebody like them in a press release announcing the move, Jordan announced he 's very loyal that! Had to start at the Daytona 500 Wallace ’ s winning mentality is no secret Wallace. In the 2021 season and Rick Hendrick-led teams will `` take time, '' said Boyle per race,... For a crew, travel, tires and other vehicle maintenance, a NASCAR! 23Xi bubba wallace michael jordan, a new NASCAR team solicit other sponsorships knows he will be Wallace ’ s team and. 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