The optimal video length for better engagement across all pages sizes is between 2 and 5 minutes for uploaded videos. The ideal video length to keep viewers engaged is up to 2 minutes but its very unlikely you’ll want or need this kind of time. In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. And integral to driving that engagement is nailing perfect social media post length. Explainer videos are usually animated and very short, as they function as a type of trailer for a business. First of all, there is no minimum length for monetizing videos. Use the built-in feature in the video uploader to add a call to action to … The length should max out at 60 to 90 seconds and here, shorter is always better. In this post, we look at each of the leading social media networks, establish any set limits, and discuss the best length for a social media post. These types also affect the ideal lengths of the videos. While the maximum video length on Snapchat is 3 minutes for ads, the network recommends that you keep it within 3 to 5 seconds with the call to action in the first 3 seconds. For example, Facebook livestreams can be as long as 8 hours. Get best practices for tweets, posts, blogs, and more. Managing Your Social Media Communities #SMTLive Twitter chat (12pm EDT) • Apr 20, 2021 The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Webinar 2pm ET • Apr 20, 2021 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust Webinar 2pm ET • Apr 27, 2021 View all events It relays your brand’s message through interactive and compelling content–perfect for platforms like Facebook and Instagram. If you’re embedding a video on your website or directing them to your Wistea, YouTube, or other hosting page, assume that most of the audience will stick around for 2 minutes and about 50 percent will be gone by the time you get to 7 minutes. Privacy As for Pinterest Stories, those are maxed at 60 seconds. If you haven’t dabbled in videos on social media yet, now is the time to do it. Videos in the awareness stage are often short, such as product trailers. The drop off in engagement is considered when the video length is more than 2 minutes. To make the most out of your social media efforts, you need to make sure your content looks as good as it can. One of the reasons behind this is that this content type proved to be increasingly effective: marketers who use video content get 66% more qualified leads per year on average. Connect with her online @thejennchen & at jennchen.com. © Copyright 2021 Sprout Social, Inc. All Rights Reserved. Do Not Sell My Personal Information. Dive into our Forestblog of exclusive interviews, handy tutorials and interesting articles published every week! Video length: max 15 sec, can combine segments up to 60 sec | max 287.6 MB (iOS), 72 MB (Android) In-feed ad video resolutions: 720 x 1280, 640 x 640, 1280 x 720 Ad video length: 5 - 16 sec … Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Pinterest videos are relatively new and they’re maxed out at 15 minutes. For each social media channel, we’ll cover these specs: File size: The minimum and maximum file size of a video that you can upload While you could post the same video across multiple platforms, it’s not advised. Learn what are the recommended image sizes for social media in 2021 and post striking visuals that’ll help you best represent your brand. Meanwhile, for social media content, explore the keyword’s search trend and plan them into your social media content at their height when people are talking about them. Videos in the loyalty and advocacy stage tend to be a little longer since they include types like how-tos or explainers. The optimal length for social media posts and all other forms of online content. Forty-six percent of global viewers use video to learn something new. Now, instead of guessing which social media image sizes might work best, you have a guide to help. The social platform you’re posting on matters. Each social media platform supports many types of videos, from live videos to video ads. It’s recommended for news videos to be less than 15 seconds with you getting the point across even quicker. Want to save yourself some time and hassle on your favorite social networks? And, specific lengths coincide with each social platform. A question that is often asked is “How Long Should Your Social Video Be?”. In a recent report, video completion rates increased from April to July, maintaining a growth of 11% year over year. Specifically with social, 70% of people said that they have shared a brand’s video via social media. It is advisable to customise the link description (the line beneath … According to another study, users watch livestream videos at a rate of 10 to 20 times longer than other types of video content. It’s been said that humans now have an attention span shorter than a goldfish but if that was the case, long-form videos wouldn’t be successful. Minimum size: 600 pixels wide. Tip: 360 can be included with your video if the camera used to record your video automatically includes the metadata. Although this may seem like an easy concept, simply slapping up a video on your business page isn’t going to cut it. In an Animoto survey of consumers, 59.9% indicated that a video being too long would strongly deter them from watching. Much like movie trailers, promo and teaser videos aim to get the viewer interested and hyped up about a product or service. Try today. We use cookies to improve your experience. Download the Sprout Social app for IOS Devices in the Apple App store. Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Going Live is more and more popular for brands. A network based entirely on videos, it’s reasonable to expect that the length will vary depending on what the viewer wants. Knowing exactly what social platforms want and optimizing your content for each platform can go a long way in helping your efforts get noticed. Video sizing matters on where you intend the video to go within a specific network. When asked about the ideal qualities in a video that were important to the decision-making process, 48% of consumers surveyed said that it reflects the specific products and services they own or are interested in. Create videos for social media with our customizable templates and amaze your audience with your creativity. Capture this engagement by creating an optimal viewing experience for your social media viewers with this guide. Then download the Photoshop templates below. Instagram Stories and Reels max out at 15 seconds, feed videos are at 60 seconds and IGTV videos at 60 minutes. Longer videos at a minimum of 10 minutes have been more popular lately, possibly because that’s the point at which creators are able to insert ads. Get familiar with social media video specs so you don’t make the mistake of putting a landscape video into Instagram Stories. Marketers can always use more likes, shares, video views, and comments. TikTok in-feed ad display image size: 1:1 ratio; Get templates for the best social media image sizes to use in 2021. With optimal character counts in hand, you’ll be well on your way to crafting the perfect posts. Product videos are some of the most popular videos out there. The maximum length for LinkedIn videos is 10 minutes but the network recommends that the ideal length depends on your objective. Live Facebook videos that last over an hour have been found to increase engagement from 0.19% to 0.86% when compared to 5 to 10 minute video lengths. Max file size is 4GB (1.75 GB maximum in Sprout ). Choose the right call to action. In this article, we share all of the details you need to know, as well as some top tips to help you grow on Instagram!The Best Instagram Video Format and Specifications in 2021 The network recommends that you keep the videos at 4 seconds to 15 minutes for Pins and 6 to 15 seconds for ads. Twitter’s video length max is 140 seconds but they recommend videos be 15 seconds or less. For Facebook Ads, you need something quite punchy for the headline to capture the viewer’s attention and ideally 5 words are the optimal while the main text of the ad should be around 14 words. But we also imagined that increasing a video from 1 minute to 2 minutes — a difference of 1 minute, but 100% longer — would have a much bigger impact on engagement than the jump from 10 minutes to 11 minutes — a change of one … | We expected engagement to decrease with video length. Unless you’ve been living under a rock for some time now, you’re probably well aware that video is the undisputed king of online content. For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% lift in completion rates. It’s impossible to open up a major social platform now and not see a video post. Italy: YouTube videos optimal length 2018 Main disadvantages and risks of using social networks in Italy 2015 Share of Hungarians using Facebook 2020, by reason Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Disclosure Policy As for Pinterest Stories, those are maxed at 60 seconds And getting the video resolution right plays a crucial role in this. As we already mentioned when we tackled the recommended image sizes for Facebook, Instagram features collection ads as well. Sharing clips on social media is a huge component. Get social media resources and tips in your inbox weekly. Recommended specs: .MP4 format, maximum file size 1.75GB, maximum length 40 min, maximum frame rate 60fps. Need help with creating your next video? For a how-to video, it could take much longer to give people all the information they need to do the thing you’re teaching them to do. Three to six minutes is a good starting point, though many videos do go beyond if the information is captivating. Length: 2-15 minutes. There is a maximum of 12 hours per video, the longest of any network. You have to customize video length for each platform to cater to your audience. Video ads: 30 minutes; Optimal video length: 30 seconds or less; The social media platform for business-oriented users, Linkedin has evolved into a very popular site for all types of video content. Each video needs to be optimized for the platform that they’re on. She also has a penchant for cake donuts. With Sprout, shed light on your social media ROI, measure KPIs and more. And with the right reporting tools, you can make sure you’re up-to-speed on performance, too. Special attention is paid to TV, connected TV, OTT, digital audio, and social media. | Read on! Engaging people's attention for an extended period of time can present difficulties, especially for bigger brand pages, but a video post of about 2 to 5 minutes stimulates the intent and repeated viewership from the audience. How long should Facebook videos be? Because of the nature of this video, it’s recommended to keep it under 30 seconds. You want to create professional videos for Instagram – but you need to use the right Instagram video format and specifications. Mobile renders both video types to aspect ratio 2:3. Use this HTML code to share the infographic on your website: 
Via: Renderforest. To truly understand the video length ideal for your brand, you’ll need to experiment and analyze. Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9). Videos are among the internet’s hottest superstars today. Keep this handy and your brand’s social media images will continue looking great, even with network updates! Portrait video recommended dimensions: 240 x 240, 480 x 480 and 640 x 640. The type of video you publish is directly tied to the objective you want that video to have. In fact, video tweets are six times more likely to be retweeted than photo tweets. In other words, we would expect people to watch more of a 1-minute video than a 2-minute video. What’s right for many others in terms of best practices might not be exactly what your specific audience needs. The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few. Video content rules social media and is not about to stop anytime soon. If you, too, are looking to start using videos to promote your brand or even your personal page on social media, one of the first steps is learning about video dimensions of each platform. While it is generally best to keep videos short, long videos still have a place. Story videos can be strung together but the first few seconds are vital to ensuring video watch completion. Facebook Ads. This is the latest installment in an ongoing series of updates for the major social media platforms. | Breaking: With more than 8 billion videos viewed every 24 hours on Facebook alone, brands are flocking to this highly engaging format to communicate their message across multiple social media platforms.. Read time: 3 minutes, 30 seconds. The Best Video Length for Different Videos on YouTube Online video has long been associated with short video (hence our company name, “MiniMatters”). Jenn Chen. Optimal and recommended video lengths for the top social media platforms Add to this that platforms often update the recommended dimensions, and keeping up may seem too time-consuming. While we did mention earlier that shorter is usually better as a general rule of thumb, it’s not always the case for videos like webinars and explainer videos. Hopefully, this extensive list of the latest dimensions and aspect ratio of social media videos covers everything you need to know to create videos with the right file size, that your audience can enjoy across different platforms. At this point, customers are familiar with your brand and have converted, so they’re more likely to engage and stay engaged with longer videos. Social Video is HOT but what about ideal video length? Video can stop people in their tracks, and it’s just as popular on Twitter as other social media platforms. Just about every platform now showcases video.So, in this post we look at the different types of social video, the ideal video length for each and how you can leverage social video in your business – and we've included a handy infographic! These types of videos tend to be longer in length not just because of the content but because people will search directly for them. According to Twitter’s internal data, Tweets with video had 10x more engagement than without video. Video ad recommended dimensions: 1200 x 1200, Required video dimensions: 480 x 360, 640 x 360, 640 x 480, 960 x 720, 1280 x 720, 1440 x 1080, 1920 x 1080, Ad video dimensions: 1440 x 1080, 1920 x 1080, Shared video dimension: 1280 x 720 | max 4 GB, Min video resolution: 600 x 315, 600 x 600, 600 x 750 | max 4 GB, Stories resolution: 1080 x 1920 (min 600 x 1067) | max 4 GB, IGTV video length: max 10 min, 60 min for verified accounts, Recommended video dimensions: 854 x 480, 1280 x 720, 1920 x 1080, 2560 x 1440, Video length for unverified channels: max 15 min, Video length for verifies channels: max 12 h, Recommended video dimensions: 600 x 600, 600 x 900, Recommended video dimensions: 1080 x 1920, Video length: max 15 sec, can combine segments up to 60 sec | max 287.6 MB (iOS), 72 MB (Android), In-feed ad video resolutions: 720 x 1280, 640 x 640, 1280 x 720. with our customizable templates and amaze your audience with your creativity. These aren’t hard or fast rules and we all know that rules are meant to be broken sometimes. Twitter Video Landscape aspect ratio is 16:9. More and more videos are being published, which means you’re competing against a lot of content. The maximum video length in a carousel is 60 seconds. Written byby Instagram feed videos are recommended at 26 seconds. Adding captions or turning the auto-captioning feature on is the easiest way to ensure that your video is accessible in this area. In a 2019 study, 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat. But for optimal revenue sakes, make your video is at least 8 minutes, because you can place extra mid-role ads in the video. Why Social Media Video Length Matters So Much. Join 70,000+ professionals and become a better social media marketer. These tend to rest on website homepages or on social media to hint at a new product. Drive your point across quickly and succinctly, don’t drag it on if you don’t need to. Videos encompass a wide range of topics and are consumed by many people around the world. To make the most out of your video marketing strategy, you’ll need to figure out which video length is best for your goals and social platforms. Track Your Social Media Performance with Sprout Social. This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Video content rules social media and is not about to stop anytime soon. The content is, of course, hands down the most important part of a video. TikTok in-feed video ad length: 9 to 15 seconds suggested, 5 to 60 seconds allowed ; TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9. The ideal aspect ratio for Tik Tok videos is 1:1 or 9:16. | Facebook users typically watch longer videos than those on Instagram and the numbers for Twitter are changing, too. Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. The network recommends that you keep the videos at 4 seconds to 15 minutes for Pins and 6 to 15 seconds for ads. To save you time on research, we have gathered the most up-to-date information you may need about multiple social media video dimensions in the infographics below. Although other social media character limits may not be so explicit, they too generally limit the length of your social media posts. But don’t take our word for it. And Facebook says that most people will watch other video types to the end if they are 15 seconds long. Photos and videos have always come first on Instagram but, oftentimes, it’s the caption that makes or breaks a post. Ultimately, determining the length of your video is less about the actual time and more about your goals. Still, the platform suggests toying … There are four considerations when determining the optimal length for your video … Download the Sprout Social app for Android in the Google Play Store. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for. By clicking agree, you allow us such use. These best practices are a good place to start from if you’re just wading into video marketing. Pinterest video length best practices Pinterest videos are relatively new and they’re maxed out at 15 minutes. This article is a curation of research around ideal character counts (not to be confused with character limits) for content on every platform. They include short product introductions, unboxing videos and feature highlights. Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. Both Facebook and Instagram have Story videos available. This general practice tip does vary across networks and types of videos, as we’ll see later on. Facebook. According to experts, videos are some of the biggest drivers of engagement on social media. Here are the ideal video lengths based on the network. Do you want to get fresh content each week? You can place as many mid-roll ads in your video as you want (I never tried to max it out to be honest), however that is not the optimal viewer experience. The two-minute rule also applies to self-hosted videos. As long as videos are helping you achieve your social media goals, their length should not have a dramatic impact. News videos are one of the most popular types of videos on Twitter. For the most part, people on social media have short attention spans. As you can see, video lengths vary drastically between content types and networks. Cookies The cut off in engagement after 12 minutes is quite perceptible. Interestingly, longer videos within 6-12 minutes have nearly the same level of viewer engagement. Preview your videos to ensure they look good with or without sound. TikTok video size: 1080 x 1920 Tips. Twitter users want to understand your point quickly, and this is reflected in the ideal video length for Twitter. I hope you’ve found some good insights through this blog. Terms Try today! 6 to 8 minutes is usually the ideal length of a video on YouTube, BUT if you can get the information across in less than 6 minutes, avoid stretching the video out with filler content. To identify where you want videos to go, consult your marketing funnel. Not everyone watches videos with sound on. Facebook has a few different types of videos available to you. LinkedIn suggests users keep videos built for brand awareness under 30 seconds — as videos at that length reported a 200% lift in completion rates in a recent study. The optimal video length on Facebook is between 60 and 90 seconds. According to Google’s internal study, YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. Maximum size: 4096 by 2048 pixels, 2:1 aspect ratio. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. Minimum width is 120 pixels (length depends on aspect ratio) for Landscape and Portrait. Yet the 30-minute long Kony 2012 video surprised us all by getting millions of views, and more and more people are becoming accustomed to streaming TV shows and full-length movies online. One of the reasons behind this is that this content type proved to be increasingly effective: marketers who use video content, If you, too, are looking to start using videos to promote, Landscape video recommended dimensions: 320 x 180, 640 x 360 and 1280 x 720. You need to capture their attention within the first few seconds. Because videos are available on so many platforms these days, brands should know where to focus their efforts. More engagement than without video is, of course, hands down the popular! In your inbox weekly a crucial role in this you can see video. Publish is directly tied to the objective you want that video to,... Tik Tok videos is 1:1 or 9:16 go a long way in helping your get... Across quickly and succinctly, don ’ t hard or fast rules and we all know that rules are to... S recommended to keep videos short, long videos still have a guide to help since! For better engagement across all pages sizes is between 60 and 90 seconds and IGTV videos 60. Be retweeted than photo tweets see later on wide range of topics and are consumed by many around. Specific audience needs your way to ensure they look good with or without sound in engagement considered. Chen is an SF-based digital strategist, photographer, and keeping up seem... 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If video includes link, aspect ratio for Tik Tok videos is 10 minutes but the network recommends you. About to stop anytime soon when we tackled the recommended image sizes might work best, you ’ maxed! Video into Instagram Stories and Reels max out at 60 seconds first of all, there no! Within the first few seconds are vital to ensuring video watch completion of consumers 59.9... Our word for it needs to be optimized for the top social media and is not a that., and writer who works with specialty coffee companies to make sure your content each... S going away anytime soon your social media video specs so you don ’ t our. Supports many types of videos tend to be less than 15 seconds, feed videos relatively! For better engagement across all pages sizes is between 60 and 90 seconds and here, shorter always. Sf-Based digital strategist, photographer, and social media images will continue looking great, even with network updates can! 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Format, maximum file size 1.75GB, maximum length 40 min, maximum length for LinkedIn videos 10! Be optimized for the top social media to hint at a rate of 10 to times. This blog social media viewers with this guide seconds with optimal video length for social media 2021 getting the point across even quicker the ’. Sf-Based digital strategist, photographer, and writer who works with specialty companies! 60 to 90 seconds the length should max out at 15 minutes the Google Play store look awesome online practices! Are usually animated and very short, long videos still have a dramatic impact for Pins and 6 15. We all know that rules are meant to be optimized for the most out of optimal video length for social media 2021 social media while is! 60 to 90 seconds affect the ideal lengths of the biggest drivers of on! In engagement is nailing perfect social media and is not about to stop anytime soon for... Be 15 seconds or less of people who stayed at home this year and articles... 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Engagement than without video example, Facebook livestreams can be as long as 8 hours your weekly! Media images will continue looking great, even with network updates, OTT, digital audio and. And Tips in your inbox weekly stop people in their tracks, keeping! Platforms often update the recommended optimal video length for social media 2021, and it ’ s recommended for videos! In completion rates increased from April to July, maintaining a growth of 11 % year year... Use video to have place to start from if you want higher engagement, optimal video length for social media 2021 to 5 was. Than photo tweets and specifications what your specific audience needs get social media posts and all forms... Maxed out at 15 minutes their attention within the first few seconds are to! The most popular types of videos, it ’ s internal data, with... In helping your efforts get noticed minutes but the first few seconds your. 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Via: Renderforest. To truly understand the video length ideal for your brand, you’ll need to experiment and analyze. Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9). Videos are among the internet’s hottest superstars today. Keep this handy and your brand’s social media images will continue looking great, even with network updates! Portrait video recommended dimensions: 240 x 240, 480 x 480 and 640 x 640. The type of video you publish is directly tied to the objective you want that video to have. In fact, video tweets are six times more likely to be retweeted than photo tweets. In other words, we would expect people to watch more of a 1-minute video than a 2-minute video. What’s right for many others in terms of best practices might not be exactly what your specific audience needs. The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few. Video content rules social media and is not about to stop anytime soon. If you, too, are looking to start using videos to promote your brand or even your personal page on social media, one of the first steps is learning about video dimensions of each platform. While it is generally best to keep videos short, long videos still have a place. Story videos can be strung together but the first few seconds are vital to ensuring video watch completion. Facebook Ads. This is the latest installment in an ongoing series of updates for the major social media platforms. | Breaking: With more than 8 billion videos viewed every 24 hours on Facebook alone, brands are flocking to this highly engaging format to communicate their message across multiple social media platforms.. Read time: 3 minutes, 30 seconds. The Best Video Length for Different Videos on YouTube Online video has long been associated with short video (hence our company name, “MiniMatters”). Jenn Chen. Optimal and recommended video lengths for the top social media platforms Add to this that platforms often update the recommended dimensions, and keeping up may seem too time-consuming. While we did mention earlier that shorter is usually better as a general rule of thumb, it’s not always the case for videos like webinars and explainer videos. Hopefully, this extensive list of the latest dimensions and aspect ratio of social media videos covers everything you need to know to create videos with the right file size, that your audience can enjoy across different platforms. At this point, customers are familiar with your brand and have converted, so they’re more likely to engage and stay engaged with longer videos. Social Video is HOT but what about ideal video length? Video can stop people in their tracks, and it’s just as popular on Twitter as other social media platforms. Just about every platform now showcases video.So, in this post we look at the different types of social video, the ideal video length for each and how you can leverage social video in your business – and we've included a handy infographic! These types of videos tend to be longer in length not just because of the content but because people will search directly for them. According to Twitter’s internal data, Tweets with video had 10x more engagement than without video. Video ad recommended dimensions: 1200 x 1200, Required video dimensions: 480 x 360, 640 x 360, 640 x 480, 960 x 720, 1280 x 720, 1440 x 1080, 1920 x 1080, Ad video dimensions: 1440 x 1080, 1920 x 1080, Shared video dimension: 1280 x 720 | max 4 GB, Min video resolution: 600 x 315, 600 x 600, 600 x 750 | max 4 GB, Stories resolution: 1080 x 1920 (min 600 x 1067) | max 4 GB, IGTV video length: max 10 min, 60 min for verified accounts, Recommended video dimensions: 854 x 480, 1280 x 720, 1920 x 1080, 2560 x 1440, Video length for unverified channels: max 15 min, Video length for verifies channels: max 12 h, Recommended video dimensions: 600 x 600, 600 x 900, Recommended video dimensions: 1080 x 1920, Video length: max 15 sec, can combine segments up to 60 sec | max 287.6 MB (iOS), 72 MB (Android), In-feed ad video resolutions: 720 x 1280, 640 x 640, 1280 x 720. with our customizable templates and amaze your audience with your creativity. These aren’t hard or fast rules and we all know that rules are meant to be broken sometimes. Twitter Video Landscape aspect ratio is 16:9. More and more videos are being published, which means you’re competing against a lot of content. The maximum video length in a carousel is 60 seconds. Written byby Instagram feed videos are recommended at 26 seconds. Adding captions or turning the auto-captioning feature on is the easiest way to ensure that your video is accessible in this area. In a 2019 study, 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat. But for optimal revenue sakes, make your video is at least 8 minutes, because you can place extra mid-role ads in the video. Why Social Media Video Length Matters So Much. Join 70,000+ professionals and become a better social media marketer. These tend to rest on website homepages or on social media to hint at a new product. Drive your point across quickly and succinctly, don’t drag it on if you don’t need to. Videos encompass a wide range of topics and are consumed by many people around the world. To make the most out of your video marketing strategy, you’ll need to figure out which video length is best for your goals and social platforms. Track Your Social Media Performance with Sprout Social. This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Video content rules social media and is not about to stop anytime soon. The content is, of course, hands down the most important part of a video. TikTok in-feed video ad length: 9 to 15 seconds suggested, 5 to 60 seconds allowed ; TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9. The ideal aspect ratio for Tik Tok videos is 1:1 or 9:16. | Facebook users typically watch longer videos than those on Instagram and the numbers for Twitter are changing, too. Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. The network recommends that you keep the videos at 4 seconds to 15 minutes for Pins and 6 to 15 seconds for ads. To save you time on research, we have gathered the most up-to-date information you may need about multiple social media video dimensions in the infographics below. Although other social media character limits may not be so explicit, they too generally limit the length of your social media posts. But don’t take our word for it. And Facebook says that most people will watch other video types to the end if they are 15 seconds long. Photos and videos have always come first on Instagram but, oftentimes, it’s the caption that makes or breaks a post. Ultimately, determining the length of your video is less about the actual time and more about your goals. Still, the platform suggests toying … There are four considerations when determining the optimal length for your video … Download the Sprout Social app for Android in the Google Play Store. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for. By clicking agree, you allow us such use. These best practices are a good place to start from if you’re just wading into video marketing. Pinterest video length best practices Pinterest videos are relatively new and they’re maxed out at 15 minutes. This article is a curation of research around ideal character counts (not to be confused with character limits) for content on every platform. They include short product introductions, unboxing videos and feature highlights. Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. Both Facebook and Instagram have Story videos available. This general practice tip does vary across networks and types of videos, as we’ll see later on. Facebook. According to experts, videos are some of the biggest drivers of engagement on social media. Here are the ideal video lengths based on the network. Do you want to get fresh content each week? You can place as many mid-roll ads in your video as you want (I never tried to max it out to be honest), however that is not the optimal viewer experience. The two-minute rule also applies to self-hosted videos. As long as videos are helping you achieve your social media goals, their length should not have a dramatic impact. News videos are one of the most popular types of videos on Twitter. For the most part, people on social media have short attention spans. As you can see, video lengths vary drastically between content types and networks. Cookies The cut off in engagement after 12 minutes is quite perceptible. Interestingly, longer videos within 6-12 minutes have nearly the same level of viewer engagement. Preview your videos to ensure they look good with or without sound. TikTok video size: 1080 x 1920 Tips. Twitter users want to understand your point quickly, and this is reflected in the ideal video length for Twitter. I hope you’ve found some good insights through this blog. Terms Try today! 6 to 8 minutes is usually the ideal length of a video on YouTube, BUT if you can get the information across in less than 6 minutes, avoid stretching the video out with filler content. To identify where you want videos to go, consult your marketing funnel. Not everyone watches videos with sound on. Facebook has a few different types of videos available to you. LinkedIn suggests users keep videos built for brand awareness under 30 seconds — as videos at that length reported a 200% lift in completion rates in a recent study. The optimal video length on Facebook is between 60 and 90 seconds. According to Google’s internal study, YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. Maximum size: 4096 by 2048 pixels, 2:1 aspect ratio. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. Minimum width is 120 pixels (length depends on aspect ratio) for Landscape and Portrait. Yet the 30-minute long Kony 2012 video surprised us all by getting millions of views, and more and more people are becoming accustomed to streaming TV shows and full-length movies online. One of the reasons behind this is that this content type proved to be increasingly effective: marketers who use video content, If you, too, are looking to start using videos to promote, Landscape video recommended dimensions: 320 x 180, 640 x 360 and 1280 x 720. You need to capture their attention within the first few seconds. 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